Workshops – Training – Consulting
Having a strategy is important. Having an informed strategy is vital.
Understand your Goals
You miss every target you can't identify
Understand your starting position
What resources do you have, and where are your current clients coming from
Undertand the opportunities
Get from where you are, to where you want to be!
3-1-2 Strategy
Most organisations do not understand how to create a realistic, achievable strategy. We do!
Workshops
Our workshops are hands‑on, interactive sessions designed to unlock your team's strategic knowledge. We'll guide you through the 3-1-2 process. You'll discover foundational elements like setting clear marketing goals, mapping your customer journey, and spotting growth opportunities. No fluff—just practical tools and real‑world thinking. By the end, your team will leave with a real-world, team driven strategy. We find drawing knowledge out of staff, creates a sense of excitement, and buy-in from all involved.
Training
Training with The Overflow means more than just theory. We equip you with the skills and tools to own your marketing strategy. Whether it's mastering analytics, optimising funnels, or refining your messaging, our training modules are customized to the people you have and where you want to go. Expect clarity, relevance, and training you can apply the next day. Level up your existing staff assets!
Consulting
When you need deeper support, our consulting service brings senior‑level experience to your biggest strategic challenges. We partner with you to get under the skin of your business—assessing what's working, what's not, and where you have hidden opportunities. Our consulting engagements are designed to deliver achievable, measurable growth, informed by data, focused on outcomes, and aligned with your long‑term vision.
What are the major take-aways from an Overflow Workshop?
Customer Journey Map
A customer's journey through engaging with your business starts well before they make a purchasing decision. Understand the whole journey, from Awareness through to Retention and Re-engagement!
Buyer Personas
No one understands your customers like you do. Document and segment the different customers, in order to best understand how to cater to their needs and wants. Perfect for developing content and automations!
Opportunities Matrix
When you understand the customer journey, persona's and three P's, you can easily identify the opportunities to grow. Split by into segments defined by impact and effort, these opportunities will form the basis of your strategy.
Customer Experience and Values
Develop guiding principles that align your customer journey, with the customer experience that matches the buyer persona's. Sounds simple right? This is where long-term sustainable growth is born.
